Etude House

ETUDE is your companion for sweet moments in life, turning your dreams into reality. Experience the pure excitement of indulging in a myriad of sensual colors with innovative products that bring a delightful twist. Join us in the world of pink blooms and blissful energy for a playtime full of sparkle!

Discover your unique beauty in our fun and magical makeup universe at Etude House, where we believe makeup should be enjoyable rather than a mundane routine. Since our launch in 1985 as Korea's first specialized makeup brand, Etude House has been making beauty dreams come true with playful products and packaging. We've cultivated a Makeup Play culture in our stores to foster learning and the joy of beauty.

Our feminine and playful products emphasize our belief that every woman is born dignified and deserves love. To celebrate their beauty and adventurous spirit, trend-focused young women turn to Etude House for affordable bestsellers like Dear My Blooming Lips-Talk, Precious Mineral Any Cushion, Play 101 Pencil, and Moistfull Collagen Cream. 

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